# 'Book a Demo' button in mobile header: 8.30% to 9.88% demo visits

- Outcome: Won
- Page type: Site-wide (SaaS)
- Elements: Navigation, Cta placement, Mobile
- Test run by: [Copado](https://liftarchive.com/practitioners/copado/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/copado/
- Page: https://liftarchive.com/test/copado-mobile-header-book-demo-button/

Showing a 'Book a Demo' button in the mobile header, instead of hiding it in the hamburger menu, raised visits to the demo page from 8.30% to 9.88%. Copado, a software platform for teams building on Salesforce, ran this test, and it was published as a VWO case study. The source reports this as a 68.55% uplift, but the two rates it gives work out to about 19%.

## Result

**8.30% to 9.88% demo visits**

- Demo page visits: 8.30% to 9.88% for the header button variant. That is about a 19% relative lift.
- The source calls this a 68.55% uplift. We can't match that figure to the rates shown, so treat the rates as the clearer number.
- Results for the variant that moved the button higher inside the menu were not shared.
- Completed demo requests, sample size and confidence were not shared.

## Control

On mobile, the 'Book a Demo' button sat inside the hamburger menu. Visitors had to open the menu, find the button and then tap it.

## Variant

A 'Book a Demo' button stayed visible in the mobile header next to the menu icon, so no menu tap was needed. A second variant, which moved the button higher inside the menu, was also tested.

## Why it likely won (our reading)

- Every extra tap on mobile loses some people. A button in the header removes the step of opening the menu.
- A button that is always on screen reminds high-intent visitors that a demo is one tap away.
- Moving the button higher inside the menu still needs the menu tap, which may be why the header version was the one reported.

## Caveats

The reported 68.55% lift doesn't match the published rates (8.30% to 9.88%), and no sample size, duration or significance was shared. The main metric was demo page visits, not booked demos.

## How to run this test

- Hypothesis: If we show our main demo button in the mobile header instead of inside the menu, then more mobile visitors will start a demo request because they no longer need to open the menu first.
- Primary metric: Mobile visitors reaching the demo request page
- Guardrail: Completed demo requests
- Guardrail: Demo lead quality
- Guardrail: Clicks on other header links
- Who should test it: B2B SaaS companies whose main goal is a demo or sales call and who get a lot of mobile traffic. If most of your demos come from desktop, the effect on pipeline will be small.

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Credit: Copado ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/copado-mobile-header-book-demo-button/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.