# Search tiles stripped to image, title, price: +2.3% clicks to products

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add
- Test run by: [Contorion](https://liftarchive.com/practitioners/contorion/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/contorion/
- Page: https://liftarchive.com/test/contorion-search-tiles-remove-purchase-elements/

Stripping search result tiles down to image, title and price raised click-through to product pages by 2.3%. Contorion, a tools and MRO supplies retailer, ran this test, and it was published as a VWO case study. The gain was larger on mobile than on desktop.

## Result

**+2.3% clicks to products**

- Click-through from search results to product pages: +2.3%.
- Mobile: +3.3%. Desktop: +1.84%. Cleaner tiles helped most on small screens.
- No purchase or revenue data was shared, so the effect on sales is unknown.

## Control

Search result and category tiles included add-to-cart buttons, quantity selectors and other purchase elements.

## Variant

Purchase elements were removed from the tiles, leaving only the product image, title and price.

## Why it likely won (our reading)

- Contorion saw that very few shoppers used add-to-cart or quantity on tiles. Most visited the product page first.
- Simpler tiles make each product easier to scan and tap, especially on mobile.
- Removing unused controls gives the image and title more weight as the main click target.

## Caveats

This was a click metric only, with no purchase data, sample size or significance shared. More product page visits don't always lead to more orders.

## How to run this test

- Hypothesis: If we remove add-to-cart and quantity controls from search and category tiles, then more shoppers will click through to product pages because the tiles are simpler and match how they shop.
- Primary metric: Click-through rate from listing to product page
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Add-to-cart rate
- Who should test it: Stores where data shows shoppers rarely buy straight from listings and want product details first. It may hurt stores with fast repeat buying, like groceries or consumables, where quick-add saves time.

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Credit: Contorion ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/contorion-search-tiles-remove-purchase-elements/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.