# 'Instant Online Quote' button in product copy: +62% conversions

- Outcome: Won
- Page type: Other (Lead-gen)
- Elements: Cta, Quote button
- Test run by: [Consolidated Label](https://liftarchive.com/practitioners/consolidated-label/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/consolidated-label/
- Page: https://liftarchive.com/test/consolidated-label-instant-quote-cta/

Adding an 'Instant Online Quote' button in the middle of a product description lifted conversions by 62%. Consolidated Label, a B2B custom label manufacturer, ran this test on its food labels page, and it was published as a VWO case study. The page had no call to action in that section before.

## Result

**+62% conversions**

- Conversions: +62% with the quote button in the description.
- Sample size, test length and confidence were not shared.
- The source does not say whether the 62% counts quote clicks or completed quote requests.

## Control

The food labels section of a product page showed descriptive copy with no button to request a quote.

## Variant

An 'Instant Online Quote' button was placed in the middle of the description, so readers could ask for a price without scrolling back up.

## Why it likely won (our reading)

- Before, readers who decided they wanted a price had no obvious next step in that section.
- Different buyers are ready at different points. The company said quick buyers use a button near the top, while others want more detail first and then a button further down.
- The word 'Instant' signals that getting a price is quick and doesn't need a sales call.

## Caveats

Visitor numbers, duration and significance were not published, and the exact conversion counted is unclear. This was a vendor case study from a B2B custom label maker.

## How to run this test

- Hypothesis: If we add a quote button inside long product descriptions, then quote requests will rise because readers can act at the moment they decide, without scrolling back.
- Primary metric: Completed quote requests per visitor
- Guardrail: Quote-to-order rate
- Guardrail: Quote form completion rate
- Who should test it: B2B and custom-product businesses that sell through quotes and have long product pages. On short pages where the main button is always in view, an extra button adds little.

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Credit: Consolidated Label ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/consolidated-label-instant-quote-cta/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.