# More ways to start shopping on the homepage: +3.4% click-through

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus, Product cards & quick add
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/case-studies/shopcodeword
- Page: https://liftarchive.com/test/codeword-homepage-more-shopping-entry-points/

Adding more entry points to start shopping on the (code)word homepage raised click-through by 3.4%. Clean Commit ran this test for the custom hat brand, and it was published as a Shoplift case study. The homepage gets almost half the site's traffic, so even a small lift sends more people toward product pages.

## Result

**+3.4% click-through**

- Click-through rate: +3.4%.
- This measures clicks deeper into the site, not sales. No conversion or revenue result was shared.
- No sample size, duration or confidence level was shared.

## Control

The original homepage, with its existing set of links into products and collections.

## Variant

A homepage with more places to start shopping. The source does not describe exactly which links, cards or sections were added.

## Why it likely won (our reading)

- More entry points give visitors with different goals a quicker path to what they want.
- Visitors who land on a homepage often have not picked a product yet, so extra routes reduce the chance they leave.
- The lift is modest, which fits a change that helps people move on but does not change their intent to buy.

## Caveats

Click-through is an engagement metric; the source shares no sales impact. The exact design of the variant and the test size were not published.

## How to run this test

- Hypothesis: If we add more clear paths into shopping on the homepage, then more visitors will click through to products because they find a relevant starting point faster.
- Primary metric: Homepage click-through to collection or product pages
- Guardrail: Conversion rate from homepage sessions
- Guardrail: Revenue per visitor
- Guardrail: Bounce rate
- Who should test it: Stores where a large share of traffic lands on the homepage. It matters less if most visitors arrive straight on product pages from ads.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/codeword-homepage-more-shopping-entry-points/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.