# Suggested text in a hat customizer: +15% page conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Variant, size & option selectors, Headlines, product titles & copy
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/case-studies/shopcodeword
- Page: https://liftarchive.com/test/codeword-hat-customizer-suggested-text/

Offering suggested text such as "TEXAS" in a custom hat builder raised page conversion by 15% overall and 12.8% on mobile. Clean Commit ran this test for the custom hat brand (code)word, and it was published as a Shoplift case study. The idea was to help shoppers who stall when faced with a blank text box.

## Result

**+15% page conversion**

- Page conversion rate: +15% overall.
- Mobile conversion rate: +12.8%. Most of the brand's visitors shop on mobile, so this is the segment that matters most.
- No sample size, duration or confidence level was shared.

## Control

The hat customizer gave shoppers an empty text field to type their own embroidery.

## Variant

The customizer offered ready-made text ideas, such as "TEXAS", that shoppers could add to the hat.

## Why it likely won (our reading)

- A blank field asks shoppers to come up with an idea on the spot. Suggestions remove that moment of indecision.
- Seeing an example shows what the finished hat could look like, which makes the product easier to picture.
- On mobile, tapping a suggestion is easier than typing on a small keyboard.

## Caveats

No sample size, duration or confidence level was published. Clean Commit was running several tests on product pages at the same time, which can blur results.

## How to run this test

- Hypothesis: If we offer a few suggested phrases in our personalization tool, then more shoppers will finish customizing and buy because they no longer have to think of text from scratch.
- Primary metric: Product page conversion rate
- Guardrail: Share of orders using suggested vs custom text
- Guardrail: Average order value
- Guardrail: Mobile conversion rate
- Who should test it: Stores selling personalized products: engraving, embroidery, printed gifts. It matters less if most buyers arrive knowing exactly what they want, such as names or company logos.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/codeword-hat-customizer-suggested-text/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.