# Returns and shipping info under Add to Cart: +16% add-to-cart clicks

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Shipping & delivery messaging, Money-back guarantee & returns
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/cocohanee/
- Page: https://liftarchive.com/test/cocohanee-returns-shipping-below-atc/

Showing the return policy and shipping cost under the main buttons on the product page lifted Add to Cart clicks by 16% and revenue by 17% for kids' clothing store Cocohanee. Wingify Services ran this A/B test, published as a VWO case study. Before the test, neither detail appeared anywhere on the site.

## Result

**+16% add-to-cart clicks**

- Add to Cart clicks: +16%.
- Revenue: +17%, so the extra clicks turned into sales.

## Control

The product page did not mention the return policy or the shipping cost.

## Variant

A short note on returns and shipping cost was added under the page's two main buttons.

## Why it likely won (our reading)

- Unknown shipping costs and return terms are common reasons to leave. Answering them next to the button removed that doubt.
- Parents buying kids' clothes often worry about fit, so a clear return policy makes trying a size feel safer.
- The note sat right where the decision happens, not in a footer link.

## Caveats

The test ran for 14 days on all traffic with a 50/50 split. Sample size and significance were not shared, and the data dates from around 2020.

## How to run this test

- Hypothesis: If we show our return policy and shipping cost under the Add to Cart button, then more shoppers will add to cart because they know the full cost and risk before committing.
- Primary metric: Add to cart rate
- Guardrail: Purchase conversion rate
- Guardrail: Return rate
- Guardrail: Revenue per visitor
- Who should test it: Stores that don't show shipping or returns on the product page, especially in sizing-sensitive categories like clothing. If your terms are costly or strict, showing them may hurt, so test the wording.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cocohanee-returns-shipping-below-atc/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.