# 'View Details' button under product images: +1.12% transactions

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Add-to-cart & CTA buttons, Product cards & quick add
- Test run by: [Cluse](https://liftarchive.com/practitioners/cluse/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/cluse-optimizes-product-landing-page/
- Page: https://liftarchive.com/test/cluse-view-details-cta-under-product-image/

Adding a 'View Details' button under each product image on a product landing page raised click-through to product pages by 2.39% and transactions by 1.12%. Cluse, a Dutch watch and jewelry brand, ran this A/B/n test on its French site, and it was published as a VWO case study. Several button colors were tested, and the figures are for the winning color.

## Result

**+1.12% transactions**

- Click-through to product pages: +2.39% for the winning variation.
- Transactions: +1.12% for the same variation.
- The case study does not say in text which button color won.

## Control

The product landing page showed products with no clear button leading to each product page. Bounce rate was high and few visitors clicked through.

## Variant

A 'View Details' button sat under each product image and linked to that product's page. Several versions tested different button colors.

## Why it likely won (our reading)

- Visitors were not sure the product images were clickable. A labeled button removes the guesswork.
- Getting more people to the product page puts them one step closer to add to cart.
- A button breaks up an image grid and gives each product a clear next step.

## Caveats

The test ran for three weeks on the French site only, across desktop and mobile. No sample size or confidence level was shared, and the winning color is not named in the text.

## How to run this test

- Hypothesis: If we add a clear 'View Details' button under each product image, then more visitors will reach product pages and buy because they will know where to click next.
- Primary metric: Click-through rate from landing page to product pages
- Guardrail: Transactions
- Guardrail: Add-to-cart rate
- Guardrail: Bounce rate
- Who should test it: Stores whose landing or collection pages show products as images with weak click cues, and where analytics show low click-through to product pages. If your product cards already have clear buttons or quick-add, expect a smaller effect.

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Credit: Cluse ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cluse-view-details-cta-under-product-image/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.