# Paywall previews the first 7 days, not features: 20% to 30% conversion

- Outcome: Won
- Page type: Paywall (App)
- Elements: Paywall design
- Date shared: 2025-11
- Test run by: [Clear 30](https://liftarchive.com/practitioners/clear-30/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/blog/how-two-founders-tripled-their-app-revenue-in-8-weeks
- Page: https://liftarchive.com/test/clear-30-program-preview-paywall-copy/

Replacing a feature carousel with a day-by-day preview of the program's first seven days took Clear 30's paywall conversion from 20% to 30%, a 50% relative lift. The founders of Clear 30, an app that helps people quit or cut back on weed, made the change. It was described in a Superwall blog recap of a podcast interview.

## Result

**20% → 30% conversion (+50%)**

- Paywall conversion: 20% to 30% (+10 points, +50% relative).
- The founders say nothing else on the paywall changed: same products, same layout otherwise.
- Revenue outcomes for this change alone (trial-to-paid, proceeds) were not shared.

## Control

The paywall showed features in a carousel: peer support, accountability texts and progress tracking.

## Variant

The feature carousel was removed. The paywall instead outlined what the first seven days of the program would look like, day by day. Products and prices stayed the same.

## Why it likely won (our reading)

- A plan for the first week helps users picture themselves succeeding. For a habit-change app, that belief may matter more than a feature list.
- Concrete daily steps make the value feel near and real, not abstract.
- The framing moves from what the app has to what the user will do with it.

## Caveats

This was reported as a before-and-after change, not a described split test, so other factors (ads, onboarding, season) may have played a part. Sample size and duration were not shared. Superwall published this and also sells the paywall tool used, so the write-up may lean positive.

## How to run this test

- Hypothesis: If we replace the paywall feature list with a preview of the first days of the program, then more users will convert because they can see how they'll reach their goal.
- Primary metric: Paywall conversion
- Guardrail: Trial-to-paid
- Guardrail: Day-7 retention
- Guardrail: Refund rate
- Who should test it: Program-style apps (habit change, fitness, learning, recovery) with a clear day-by-day path. It fits less well for tool apps where users want specific features.

---

Credit: Clear 30 ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/clear-30-program-preview-paywall-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.