# Desktop product page redesign: +8.5% conversion, +17.6% RPV

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Product images & gallery, Add-to-cart & CTA buttons
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/updated-product-page-design-on-desktop/
- Page: https://liftarchive.com/test/cleancommit-updated-product-page-design-on-desktop/

A desktop product page redesign lifted conversion rate 8.5% and revenue per visitor 17.6%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Several changes shipped together, so the result belongs to the full redesign, not any single element.

## Result

**+8.5% conversion, +17.6% RPV**

- Conversion rate: +8.5%.
- Average order value: +8.4%, so buyers also spent more per order.
- Revenue per visitor: +17.6%, the combined effect of more buyers and bigger orders.
- Orders: +6.3%. No sample size or probability was shared, so the strength of the evidence is unknown.

## Control

The store's original desktop product page.

## Variant

The redesign improved navigation on the page, made product images and descriptions clearer, moved the call-to-action buttons, and simplified the checkout flow.

## Why it likely won (our reading)

- Clearer images and descriptions may have answered more questions before shoppers had to decide.
- Better-placed buttons may have made the next step easier to see.
- A simpler checkout flow may have cut drop-off after the add-to-cart click. Because all changes shipped together, we can't say which one mattered most.

## Caveats

This was a bundled redesign, so no single change can take the credit. The source did not share sample size, duration or statistical confidence.

## How to run this test

- Hypothesis: If we redesign the desktop product page with clearer images, descriptions and button placement, then more shoppers will buy because they can move through the page more easily.
- Primary metric: Desktop revenue per visitor
- Guardrail: Desktop conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Return rate
- Who should test it: Stores whose desktop product page is dated or cluttered and that have enough traffic for a redesign test. If you need to know which change works, test the elements one at a time instead.

---

Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cleancommit-updated-product-page-design-on-desktop/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.