# Streamlined product page: +26.5% conversion, not significant

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/simplified-product-page/
- Page: https://liftarchive.com/test/cleancommit-simplified-product-page/

Streamlining a content-heavy product page down to images, price, key features and add to cart lifted conversion rate 26.5% across devices. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency called it a clear win, but we count it as inconclusive because no significance, sample size or confidence was given.

## Result

**+26.5% conversion, not significant**

- Conversion rate, all devices: +26.5%. No significance was reported.
- Conversion rate, mobile: +54.7%, and desktop: +25.6%.
- Add-to-cart rate: +3.7% on desktop but -13.8% on mobile, a negative signal.
- Bounce rate rose 10.3% on desktop and 3.0% on mobile, another negative signal.

## Control

A content-dense product page showing a lot of information at once.

## Variant

A simpler page focused on images, price, key features and the add-to-cart button, with secondary information moved lower down or into expandable sections.

## Why it likely came out this way (our reading)

- Fewer things to read up front can make it quicker to decide.
- Keeping images, price and the buy button in focus may reduce distraction on small screens.
- Higher bounce suggests some visitors no longer found the detail they wanted, which limits how far simplifying can go.

## Caveats

No significance, sample size or duration was shared, and mobile add-to-cart and bounce rate moved the wrong way. Several layout changes were made at once.

## How to run this test

- Hypothesis: If we cut the product page down to images, price, key features and add to cart, then conversion will rise because shoppers can decide faster.
- Primary metric: Conversion rate
- Guardrail: Mobile add-to-cart rate
- Guardrail: Bounce rate
- Guardrail: Revenue per visitor
- Who should test it: Stores with long, crowded product pages, especially with lots of mobile traffic. Products that need detailed explanation may lose shoppers if too much is hidden.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cleancommit-simplified-product-page/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.