# Product info accordion and features carousel: +15.7% conversion

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: FAQ sections, Layout, fonts & visual design
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/simplified-product-detail-page/
- Page: https://liftarchive.com/test/cleancommit-simplified-product-detail-page/

Moving all product information into a closed, labelled accordion and turning a side-by-side features section into a swipeable carousel lifted conversion rate 15.7% and revenue per visitor 19.7%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive because the 16-day run did not reach significance, even though the agency reported a strong signal.

## Result

**+15.7% conversion**

- Conversion rate: +15.7%, with a 99.5% probability of beating the original. The agency still says it did not reach significance.
- Revenue per visitor: +19.7%, and orders: +12.5%.
- Add-to-cart rate: +2.3% only, so most of the gain came after the add to cart.
- Desktop conversion rate rose 29.7%, against 11.2% on mobile.
- Bounce rate: -9.1%.

## Control

Product information shown openly on the page, with a features section laid out side by side.

## Variant

Product information sat in an accordion with clear section labels, closed by default. The features became a swipeable carousel, each slide with a visual and short copy.

## Why it likely came out this way (our reading)

- Collapsing long blocks of text can make the page feel less overwhelming and easier to scan.
- Clear labels let shoppers jump to the detail they care about.
- Pairing each feature with a visual may get key benefits across faster than side-by-side text.

## Caveats

The test ran only 16 days and the agency says it did not reach significance, so we treat it as inconclusive. Two changes were tested together (accordion and carousel), and sample size was not shared.

## How to run this test

- Hypothesis: If we move product information into a labelled accordion and turn features into a visual carousel, then conversion will rise because a scannable page is easier to take in.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Revenue per visitor
- Guardrail: Accordion open rate
- Who should test it: Stores with long, text-heavy product pages. If shoppers need to see key details to decide, such as sizing or ingredients, hiding them by default may hurt.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cleancommit-simplified-product-detail-page/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.