# Cleaner collection product cards: +0.6% conversion, flat

- Outcome: Flat / inconclusive
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add, Bestseller badges & product labels
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/redesigned-product-cards-on-collection-pages/
- Page: https://liftarchive.com/test/cleancommit-redesigned-product-cards-on-collection-pages/

Cleaner product cards on collection pages moved conversion rate by only 0.6%, and revenue per visitor stayed flat, across 49,799 visitors. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Shoppers engaged more with the new cards, but sales did not change.

## Result

**+0.6% conversion, flat**

- Conversion rate: +0.6%. No clear difference.
- Revenue per visitor: -0.2%. Flat.
- Orders: +0.9%.
- Bounce rate: -13.8% and click-through rate +5.5%. Better browsing, not more buying.

## Control

Collection pages used the store's original product cards.

## Variant

The cards were simplified, with redesigned badges and room for more of them, a hint that color options could be scrolled, and more space for price and price-change details.

## Why it likely came out this way (our reading)

- Cleaner cards made products easier to scan, which kept more shoppers clicking.
- The buying decision likely happens on the product page, so card design had little pull on the final sale.
- Badges and pricing details may already have been clear enough on the original cards.

## Caveats

Duration and significance figures were not shared. The engagement gains did not carry through to orders or revenue.

## How to run this test

- Hypothesis: If we simplify collection cards and give badges and pricing more room, then conversion rate will rise because products are easier to compare.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Product page views per session
- Who should test it: Stores with cluttered cards or many color options and sale prices. If your cards are already clean, expect engagement changes rather than sales gains.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cleancommit-redesigned-product-cards-on-collection-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.