# Desktop image grid instead of carousel: +16.7% CR, not significant

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery, Layout, fonts & visual design
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/product-image-grid-layout-on-desktop-pdps/
- Page: https://liftarchive.com/test/cleancommit-product-image-grid-layout-on-desktop-pdps/

Replacing the desktop product image carousel with a static grid of every photo, plus sticky product details, lifted conversion rate 16.7% and revenue per visitor 22.1%. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: over 25 days nothing reached significance, and add-to-cart, the target metric, rose only 3.0%.

## Result

**+16.7% CR, not significant**

- Add-to-cart rate (the target): +3.0%, with a 62.3% probability of beating the carousel. Not significant.
- Conversion rate: +16.7% and orders +19.6%. A positive signal, not proof.
- Revenue per visitor: +22.1%, with average order value up 1.2%.
- Click-through rate dipped 3.4%, which matters less than the purchase metrics.

## Control

Desktop product pages showed photos in an image carousel.

## Variant

Desktop pages showed every photo at once in a scrolling grid, from lifestyle and flat lay to detail shots, with the product details sticky on the right and click-to-zoom. Mobile was unchanged.

## Why it likely came out this way (our reading)

- A grid shows every image without clicking, so shoppers may see the detail shots that answer their questions.
- Sticky product details keep the price and add-to-cart button in view while shoppers scroll the photos.
- Carousels hide most images behind clicks, and many shoppers never go past the first one.

## Caveats

Ran for 25 days and no metric reached significance, so treat it as a signal. Desktop only, and the grid, sticky details and zoom changed together. Sample size was not shared.

## How to run this test

- Hypothesis: If we show all product images in a grid on desktop with sticky product details, then add-to-cart rate will rise because shoppers see every angle without clicking.
- Primary metric: Desktop add-to-cart rate
- Guardrail: Desktop conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Page load time
- Who should test it: Stores with several good photos per product and meaningful desktop traffic, such as fashion or home goods. It matters less if you only have one or two images or most traffic is mobile.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cleancommit-product-image-grid-layout-on-desktop-pdps/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.