# Cross-sells moved up on product page: +1.4% conversion, inconclusive

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Upsells & cross-sells
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/new-pdp-layout/
- Page: https://liftarchive.com/test/cleancommit-new-pdp-layout/

Moving the 'You Might Also Like' section up and condensing the benefits into a grid lifted conversion rate by 1.4%, a result labelled inconclusive. Clean Commit ran this test on an anonymized Shopify store's product page. Revenue per visitor rose 3.8%, but add-to-cart rate fell 4.4%.

## Result

**+1.4% conversion, inconclusive**

- Conversion rate: +1.4% (primary metric). Labelled inconclusive.
- Revenue per visitor: +3.8%, and average order value: +3.1%. Small, unproven gains.
- Click-through rate: +3.6%, suggesting more shoppers clicked on the recommended products.
- Add-to-cart rate: -4.4%. A negative signal worth watching.

## Control

The product page showed 'You Might Also Like' further down, below a long benefits section.

## Variant

'You Might Also Like' sat directly below the core product info. The benefits section was shortened and shown as a compact grid.

## Why it likely came out this way (our reading)

- Showing related products earlier may have drawn clicks away from the main product, which fits the lower add-to-cart rate.
- Those who did buy may have added a second item, which would explain the small rise in order value.
- Condensing benefits saves scrolling, but some shoppers may have needed that detail to decide.

## Caveats

The agency labelled the result inconclusive. Sample size, duration and confidence level were not shared.

## How to run this test

- Hypothesis: If we move product recommendations directly under the core product info and condense the benefits section, then conversion rate will rise because shoppers see relevant options sooner and scroll less.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Average order value
- Guardrail: Revenue per visitor
- Who should test it: Stores with related products that are often bought together, such as accessories or refills. It may hurt stores where shoppers need long product explanations before buying.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cleancommit-new-pdp-layout/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.