# More category tiles on the homepage: no clear change (+1.4%)

- Outcome: Flat / inconclusive
- Page type: Homepage (Ecommerce)
- Elements: Collection banners & headers, Layout, fonts & visual design
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/more-category-tiles-added-to-the-homepage/
- Page: https://liftarchive.com/test/cleancommit-more-category-tiles-added-to-the-homepage/

Adding more visual category tiles to the homepage made no clear difference: conversion rate rose 1.4% and revenue per visitor 2.1%, both within normal variation. Clean Commit ran this test across 40,336 visitors for an anonymized Shopify store and published it in its A/B test library. Add-to-cart rate fell 5.4%, so more ways into collections didn't create more interest in products.

## Result

**no clear change (+1.4%)**

- Conversion rate: +1.4%, within normal variation. Flat.
- Revenue per visitor: +2.1%, also within normal variation.
- Add-to-cart rate: -5.4%, a negative sign.
- Engagement: click-through rate rose 0.5% and bounce rate fell 2.9%, so behaviour barely changed.

## Control

The homepage showed a smaller set of category tiles.

## Variant

The homepage showed more visual category tiles, each linking straight into a collection.

## Why it likely came out this way (our reading)

- Shoppers who already knew what they wanted probably found it with the original tiles.
- More tiles mean more choices, which can spread attention thin rather than speed people up.
- Collection pages, not the homepage, may be where the buying decision really happens.

## Caveats

40,336 visitors; all changes were within normal variation. Test duration was not shared.

## How to run this test

- Hypothesis: If we add more visual category tiles to the homepage, then more visitors will reach a relevant collection and buy because they find their category faster.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Bounce rate
- Who should test it: Stores with a wide catalogue where many visitors land on the homepage and leave without clicking. If you have a small range or most traffic lands on product pages, this is unlikely to move much.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cleancommit-more-category-tiles-added-to-the-homepage/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.