# Gift set badges on listing and product pages: higher transaction rate

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Bestseller badges & product labels, Bundles & quantity breaks
- Test run by: [Clarins](https://liftarchive.com/practitioners/clarins/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/clarins-uk-invests-continuous-testing-learning/
- Page: https://liftarchive.com/test/clarins-uk-gift-set-badges/

Adding badges to products that were also available as part of a gift set improved the transaction rate, though no figure was shared. Clarins UK ran the test on its product listing and product pages, and it was published as a VWO case study. The team counts it among its most successful tests.

## Result

**higher transaction rate**

- Transaction rate: improved, but no percentage was shared.
- Awareness of gift sets also rose, according to the source.
- Without figures or a sample size, we can't judge how large or reliable the lift was.

## Control

Product listing and product pages showed no sign that an item was available in a gift set.

## Variant

A badge marked products that were available as part of a gift set, on both the product listing and product pages.

## Why it likely won (our reading)

- Gift sets often offer better value, and the badge made that option visible to shoppers who would not have looked for it.
- Beauty buyers often shop for gifts, so a gift set cue matches their intent.
- A badge on the listing page catches shoppers early, before they commit to a single item.

## Caveats

The source says the transaction rate improved but gives no figure, sample size, duration or significance level.

## How to run this test

- Hypothesis: If we badge products that are available in a gift set, then more visitors will buy because they discover a better-value or more giftable option.
- Primary metric: Transaction rate
- Guardrail: Average order value
- Guardrail: Click-through from listing to product pages
- Guardrail: Share of gift set sales
- Who should test it: Beauty, fragrance and other giftable brands that sell sets alongside single items. Stores without sets, or with few gift buyers, have little to badge.

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Credit: Clarins ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/clarins-uk-gift-set-badges/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.