# Main product image next to mobile upsells: +7.1% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Upsells & cross-sells, Product images & gallery
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/clare-v
- Page: https://liftarchive.com/test/clare-v-mobile-pdp-image-next-to-upsell/

Showing the main product image again next to the accessory upsells on mobile lifted conversion rate by 7.1%. Visually ran this A/B test for Clare V., a handbag and accessories brand. The upsell offers themselves did not change.

## Result

**+7.1% conversion rate**

- Conversion rate: +7.1% against the original mobile layout.
- The test was mobile only, so the effect on desktop is unknown.
- Sample size and confidence were not shared.

## Control

On mobile, the accessory upsell section appeared without any view of the main product, which had scrolled out of sight.

## Variant

A copy of the main product image was placed next to the accessory upsells, so shoppers could see both together.

## Why it likely won (our reading)

- Seeing the bag and the accessory side by side helps shoppers judge whether they go together.
- On a small screen the main image scrolls away, so repeating it keeps the shopper oriented.
- It also reminds shoppers which item they came for, which may have kept them on track to buy it.

## Caveats

Visually published this as its own case study and did not share the sample size, test length or confidence level.

## How to run this test

- Hypothesis: If we show the main product image next to our accessory upsells on mobile, then more visitors will buy because they can see how the items go together.
- Primary metric: Conversion rate on mobile
- Guardrail: Upsell attach rate
- Guardrail: Average order value
- Guardrail: Mobile page load time
- Who should test it: Stores that sell items meant to be matched, such as fashion, accessories or home decor, with an upsell section low on a long mobile page. If your upsells are unrelated add-ons, the side-by-side view adds little.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/clare-v-mobile-pdp-image-next-to-upsell/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.