# Quick links to key collections on mobile homepage: +4.9% conversion

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/clare-v
- Page: https://liftarchive.com/test/clare-v-mobile-homepage-quick-links/

Adding quick links to key collections on the mobile homepage lifted conversion rate by 4.9%. Visually ran this A/B test for Clare V., a handbag and accessories brand. Which collections were linked was not shared.

## Result

**+4.9% conversion**

- Conversion rate: +4.9% against the homepage without quick links.
- The test ran on mobile only.
- Sample size and confidence were not shared.

## Control

The mobile homepage had no shortcut links, so shoppers had to open the menu or scroll to find collections.

## Variant

A row of quick links to key collections was added to the mobile homepage.

## Why it likely won (our reading)

- On mobile the main menu is hidden behind an icon, so visible links remove a step.
- Shortcuts show at a glance what the store sells, which helps new visitors.
- Fewer taps to reach products means fewer chances to give up.

## Caveats

Visually published this as its own case study and did not share the sample size, test length or confidence level.

## How to run this test

- Hypothesis: If we add quick links to our key collections on the mobile homepage, then more visitors will buy because they can reach products in fewer taps.
- Primary metric: Conversion rate on mobile
- Guardrail: Click-through from the homepage
- Guardrail: Homepage bounce rate
- Guardrail: Revenue per visitor
- Who should test it: Stores with several clear collections and a lot of mobile traffic landing on the homepage. If most visitors land straight on product pages from ads, few will see the change.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/clare-v-mobile-homepage-quick-links/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.