# Switching cart recommendation tools: +11.7% conversion rate

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/clare-v
- Page: https://liftarchive.com/test/clare-v-cart-recs-tool-swap/

Cart recommendations powered by Visually beat those from Clare V.'s existing upsell tool by 11.7% in conversion rate. Visually ran this A/B test for Clare V., a handbag and accessories brand, and published it as its own case study. Because the vendor is reporting a win for its own product over a competitor, read the result with care.

## Result

**+11.7% conversion rate**

- Conversion rate: +11.7% against the existing tool.
- The effect on average order value or upsell revenue was not shared.
- Vendor-reported, with no sample size or confidence given.

## Control

The cart showed product recommendations from the upsell tool the store already used. The tool was not named.

## Variant

The cart showed recommendations from Visually instead.

## Why it likely won (our reading)

- Different tools pick different products, and better-matched suggestions can make the cart feel complete.
- The look and placement of the widget may have changed too, which can matter as much as the products shown.
- We can't tell which of these drove the lift from the details shared.

## Caveats

This compares the publisher's own tool with a competitor's, so it is not neutral. Visually published this as its own case study and did not share the sample size, test length or confidence level.

## How to run this test

- Hypothesis: If we switch our cart recommendations to a different tool, then more visitors will buy because the suggested products will be a better match for what is in their cart.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Upsell revenue per order
- Guardrail: Cart page load time
- Who should test it: Stores weighing a switch between recommendation tools that can split traffic between the two. Keep the widget design and placement the same, or you won't know whether the products or the layout made the difference.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/clare-v-cart-recs-tool-swap/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.