# Cart reminder for returning shoppers: +10.6% conversion rate

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Cart drawers & slide carts, Sales, urgency & limited-time offers
- Date shared: 2026
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/chene
- Page: https://liftarchive.com/test/chene-gear-homepage-cart-reminder/

Showing returning shoppers a subtle reminder of the items still in their cart lifted conversion rate by 10.6%. Visually ran this A/B test on the homepage for Chêne Gear, a hunting apparel brand. First-time visitors with an empty cart would not have seen the change.

## Result

**+10.6% conversion rate**

- Conversion rate: +10.6% against no reminder.
- It is not stated whether the lift is measured on all visitors or only returning shoppers.
- Sample size and confidence were not shared.

## Control

Returning shoppers landed on the homepage with no sign of the items they had left in their cart.

## Variant

Returning shoppers with items in their cart saw a subtle reminder of those items on the homepage.

## Why it likely won (our reading)

- People who left items in a cart have already shown strong intent, so a nudge brings them back to the checkout path.
- Returning visitors often forget what they picked, and the reminder saves them from searching again.
- Keeping it subtle avoids feeling pushy to shoppers who are still browsing.

## Caveats

Visually published this as its own case study and did not share the sample size, test length or confidence level.

## How to run this test

- Hypothesis: If we show returning shoppers a subtle reminder of the items in their cart, then more of them will buy because it shortens the path back to checkout.
- Primary metric: Conversion rate among returning visitors with a saved cart
- Guardrail: Average order value
- Guardrail: Homepage bounce rate
- Guardrail: Unsubscribes or complaints if paired with email
- Who should test it: Stores with many returning visitors and a cart that persists between visits. If most of your traffic is new, or carts are not saved, few people will see it.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/chene-gear-homepage-cart-reminder/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.