# 'Smells Like' recap by the scent picker: +53% mobile orders

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Variant, size & option selectors, Headlines, product titles & copy
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/conversion-fanatics/
- Page: https://liftarchive.com/test/cf-scent-bundle-smells-like-recap-mobile/

Adding a short "Smells Like:" recap next to the scent dropdown on a bundle product page lifted completed orders on mobile by 53% and revenue per visitor by 37%. Conversion Fanatics ran this test for an online grooming store, and it was published as a Convert.com case study. On desktop, a different version with a "help me choose" lightbox won instead.

## Result

**+53% mobile orders**

- Completed orders on mobile: +53% against the control.
- Revenue per visitor on mobile: +37%.
- On desktop, the lightbox version won instead, with +11% completed orders and +24% revenue per visitor.
- Both challengers beat the control overall, so the core idea (help people choose a scent) held on both devices.

## Control

The bundle product page asked shoppers to pick scents from a dropdown. Descriptions of each scent were on the page, but not next to the picker.

## Variant

A brief "Smells Like:" summary of each scent sat right beside the dropdown. There was no link or lightbox with extra detail.

## Why it likely won (our reading)

- An exit poll on the page found that choosing a scent was the most common reason people held back, so the test went straight at the main objection.
- On a small screen, a recap in place is quicker to read than opening and closing a lightbox.
- Putting the answer where the decision happens means shoppers don't have to scroll to find scent details.
- Desktop users have more room and may be happier to click for fuller detail, which could explain why the lightbox won there.

## Caveats

About 2,000 visitors per variant over 15 days is a small sample, so the size of the lift is uncertain. Traffic came from paid and social campaigns, and the mobile winner lost to the lightbox on desktop.

## How to run this test

- Hypothesis: If we show a short summary of what each scent smells like next to the scent picker, then more mobile shoppers will complete an order because they can choose without hunting for details.
- Primary metric: Completed orders per visitor (mobile)
- Guardrail: Revenue per visitor
- Guardrail: Desktop conversion rate
- Guardrail: Return or exchange rate for wrong-scent orders
- Who should test it: Stores where shoppers must pick a variant they can't sense online, such as scent, flavour or texture. It probably won't matter much if most buyers already know the range or the options are simple, like sizes.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-scent-bundle-smells-like-recap-mobile/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.