# 'Help me choose' scent lightbox: +11% orders on desktop

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Variant, size & option selectors, Popups & email capture
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/conversion-fanatics/
- Page: https://liftarchive.com/test/cf-scent-bundle-help-me-choose-lightbox-desktop/

Adding a 'help me choose' link that opens a lightbox describing each scent lifted completed orders by 11% and revenue per visitor by 24% on desktop. Conversion Fanatics ran this A/B test for an online men's grooming store selling a multi-scent bundle, and it was published as a Convert case study. On mobile, a simpler variant won instead.

## Result

**+11% orders on desktop**

- Completed orders on desktop: +11%.
- Revenue per visitor on desktop: +24%.
- On mobile this variant did not win. A short 'Smells Like:' recap next to the dropdown did better there.

## Control

The bundle page with a scent dropdown. Scent details were on the page, but a poll showed shoppers still struggled to pick.

## Variant

A 'help me choose' link near the dropdown that opens a lightbox describing each scent, with a quick way to choose.

## Why it likely won (our reading)

- The poll showed choosing a scent was the most common blocker. The lightbox answered that question directly.
- Desktop visitors have room for a lightbox with more detail, so the extra guidance fit the screen.
- On small screens, a short summary next to the dropdown is quicker than opening a lightbox.

## Caveats

Small sample: about 2,000 visitors per variant over 15 days, in a three-way split with paid and social traffic. Results differed by device.

## How to run this test

- Hypothesis: If we add a 'help me choose' guide for product options, then more visitors will buy because the choice no longer stops them.
- Primary metric: Completed orders, by device
- Guardrail: Revenue per visitor
- Guardrail: Lightbox open and close rate
- Guardrail: Mobile conversion rate
- Who should test it: Stores where shoppers must pick between options that are hard to judge online, such as scents, flavours or shades. Test mobile and desktop separately, since a lighter summary may suit mobile better.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-scent-bundle-help-me-choose-lightbox-desktop/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.