# Return and warranty benefit icons: +26% sales conversions

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Trust badges & security seals, Money-back guarantee & returns, USP bars & benefit icons
- Date shared: 2018-10
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/ab-testing-ecommerce-store-build-trust-increase-conversion-rate/
- Page: https://liftarchive.com/test/cf-return-warranty-benefit-icons/

Adding simple icons for key benefits, including a 30-day easy return policy and a 90-day warranty, raised sales conversions by 26% and revenue per visitor by 25%. Conversion Fanatics ran this A/B test for an anonymized ecommerce store and shared it on its blog in 2018.

## Result

**+26% sales conversions**

- Sales conversion rate: +26%.
- Revenue per visitor: +25%, so the extra orders turned into extra revenue.
- Sample size, test length and confidence level were not shared.

## Control

The page showed no icons for the store's key benefits.

## Variant

Small icons called out key benefits, such as a 30-day easy return policy and a 90-day warranty.

## Why it likely won (our reading)

- Returns and warranty terms answer the question of what happens if the product disappoints, which lowers the risk of buying.
- Icons are quick to scan. Shoppers who skim may miss a policy in text but notice a badge.
- The store likely had these policies already, so the test only made existing value visible.

## Caveats

The source is a short video transcript from 2018 that does not say where the icons appeared, what the store sold or how big the sample was. Conversion Fanatics also warns that too many icons can hurt conversions.

## How to run this test

- Hypothesis: If we show icons for our return policy and warranty near the buy button, then more visitors will purchase because the risk of a bad buy feels lower.
- Primary metric: Sales conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Return rate
- Guardrail: Warranty claim volume
- Who should test it: Stores with generous return or warranty terms that are currently hidden in a policy page. If your terms are short or strict, highlighting them may not help.

---

Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-return-warranty-benefit-icons/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.