# Mobile dropdown menu with left logo: +95% revenue per visitor

- Outcome: Won
- Page type: Navigation & menu (Ecommerce)
- Elements: Navigation & mega menus
- Date shared: 2017-09
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/change-mobile-menu-improve-conversion-rates/
- Page: https://liftarchive.com/test/cf-mobile-dropdown-menu-left-logo/

Moving the mobile logo to the left and folding all site links into a dropdown menu lifted revenue per visitor by 95%. Conversion Fanatics ran this test for an online seller with an order and upsell funnel. Completed orders rose 76% after 486 sales in the variant.

## Result

**+95% revenue per visitor**

- Revenue per visitor: up 95%.
- Completed orders: up 76%.
- Visits to the upsell page: up 68%.
- Smaller gains earlier in the funnel: product page clicks up 21%, order button clicks up 6%, order page visits up 4%.

## Control

The mobile page had a centered logo with every site link shown at the top. The layout looked a little broken on mobile.

## Variant

The logo moved to the left and the links were grouped into a standard dropdown menu.

## Why it likely won (our reading)

- Hiding the links in a dropdown removed distractions, so the main path to buying stood out.
- A left logo and dropdown menu is a layout mobile shoppers already know, which makes the page feel easier to use.
- Fixing a cluttered, oddly formatted header may also have made the business look more trustworthy.

## Caveats

The store type was not stated and the site may be a single-product funnel, so results may not carry over to large catalogs. No confidence level or duration was given.

## How to run this test

- Hypothesis: If we move our mobile links into a dropdown menu and put the logo on the left, then more mobile visitors will buy because the path to purchase has fewer distractions.
- Primary metric: Revenue per visitor (mobile)
- Guardrail: Completed orders
- Guardrail: Menu usage and site search use
- Guardrail: Bounce rate
- Who should test it: Sites whose mobile header shows many links or looks cluttered, especially funnels with one main action. Stores with large catalogs may need visible navigation, so a hidden menu could hurt there.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-mobile-dropdown-menu-left-logo/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.