# Info popup, quantity step and add-ons in meal box flow: +8% orders

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Subscriptions & subscribe-and-save, Upsells & cross-sells, Popups & email capture
- Date shared: 2017-09
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/add-customizations-increase-conversions/
- Page: https://liftarchive.com/test/cf-meal-box-more-info-popup-and-add-ons/

Adding a 'More Info' popup, a quantity step and a pre-checkout add-on step to a meal box order flow lifted completed orders by 8% and revenue by 8%. Conversion Fanatics ran this test for a monthly custom meal box company. Several changes shipped together, so the lift belongs to the whole new flow, not one element.

## Result

**+8% orders**

- Completed orders: up 8%.
- Revenue: up 8%.
- Visits to the checkout page: up 117%. Far more people reached checkout, though most of that gain did not turn into orders.
- Double orders: up 22%, and standard box selections rose 16%.

## Control

A simple three-step flow: choose ingredients, choose how often to receive the box, then check out.

## Variant

Step one gained a 'More Info' link that opened a popup with details and a select button. A quantity step offered 24 meals every 30 or 60 days plus a double-order option, and a final step before checkout let shoppers add one of three extra items to each monthly box.

## Why it likely won (our reading)

- The popup gave detail on each choice without cluttering the first step, which may have made shoppers more confident in what they were ordering.
- Putting a select button inside the popup saved shoppers from closing it and hunting for the option.
- The double-order and add-on steps gave willing buyers easy ways to spend more, which supports the revenue gain.
- Each new step was simple to answer, so the extra steps likely added little friction.

## Caveats

Bundled test: the popup, quantity step and add-on step were tested together, so no single change can take credit. No sample size, duration or confidence level was shared.

## How to run this test

- Hypothesis: If we add short product details on demand plus simple quantity and add-on steps to our subscription flow, then completed orders and revenue will rise because shoppers will understand their choices and find easy ways to order more.
- Primary metric: Completed orders
- Guardrail: Revenue per visitor
- Guardrail: Checkout abandonment rate
- Guardrail: Subscription cancellations in the first 60 days
- Who should test it: Subscription box and build-your-own-box businesses with a short order flow. It probably won't help if your flow already has many steps or shoppers rarely want more than the base box.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-meal-box-more-info-popup-and-add-ons/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.