# Bulk discount banner after add to cart: +70.5% revenue per visitor

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Pricing, discounts & savings display, Upsells & cross-sells
- Date shared: 2016-04
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/add-banner-increase-revenue-per-visitor-70-5/
- Page: https://liftarchive.com/test/cf-electronics-quantity-discount-cart-banner/

Showing a banner about the store's bulk discount right after shoppers added an item to the cart lifted revenue per visitor by 70.5%, from $9.79 to $16.69. Conversion Fanatics ran this test for an ecommerce store selling electronics and accessories. The numbers are an early read from a test that had not yet finished.

## Result

**+70.5% revenue per visitor**

- Revenue per visitor: $9.79 to $16.69, a 70.5% lift. Shoppers spent much more per visit.
- Completed orders: up 60.6%. More shoppers finished checkout, not just bigger baskets.
- Both numbers come from about 6 days and just over 1,000 visitors per variation, so treat them as early.

## Control

Shoppers added a product to the cart and saw no mention of the store's existing discount for ordering 10 or more units.

## Variant

Right after adding to cart, shoppers saw a banner confirming the item was added and telling them that adding more would unlock bigger savings.

## Why it likely won (our reading)

- The discount already existed, but shoppers did not know about it. The banner made it visible at the moment they were committing to buy.
- The source notes most buyers already bought more than one unit, so a nudge toward 10 was a small step for many of them.
- A clear savings message at the cart may also have reassured shoppers on price, which could explain the rise in completed orders.

## Caveats

Early read: the test ran 6 days with just over 1,000 unique visitors per variation, and the post says it had not yet concluded. Data is from 2016.

## How to run this test

- Hypothesis: If we show a banner about our quantity discount right after a shopper adds to cart, then revenue per visitor will rise because shoppers will learn they can save by buying more.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Gross margin per order
- Guardrail: Return rate
- Who should test it: Stores that already offer tiered or bulk pricing on items people buy in multiples, like accessories, cables or consumables. It probably won't help if customers only ever need one unit.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-electronics-quantity-discount-cart-banner/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.