# 'Add to cart to reveal your discount': +1,479.6% click-through

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display, Add-to-cart & CTA buttons
- Date shared: 2015-10
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/increase-click-through-rate-add-this-to-increase-1479/
- Page: https://liftarchive.com/test/cf-customize-step-hide-discount-reveal-in-cart/

Hiding the discounted price and telling shoppers to add to cart to reveal their discount lifted click-through to the next step by 1,479.6%. Conversion Fanatics ran this test for a seller of a customizable shipped product. This is a click metric only: the effect on purchases was not shared.

## Result

**+1,479.6% click-through**

- Click-through to the next page rose 1,479.6% among shoppers who finished the customization questions.
- The next page was checkout, so more people reached the final step.
- Effect on purchases or revenue was not given; the agency said it was too early to tell.

## Control

After answering short customization questions, shoppers saw their price with a special discount highlighted. They were then told to click through.

## Variant

The discounted price was removed. Instead, shoppers were told to add to cart to reveal their discount.

## Why it likely won (our reading)

- Curiosity: not knowing the discount gives a reason to click and find out.
- Seeing a price at this step may have made some shoppers stop and weigh the cost. Hiding it removed that pause.
- The ask felt small, since adding to cart only promised to show a number.

## Caveats

The result measures click-through only, not sales, so the lift may shrink or vanish at checkout once the price is shown. No sample size or duration was shared, and the data is from 2015.

## How to run this test

- Hypothesis: If we hide the discounted price and tell shoppers to add to cart to reveal it, then more will continue to checkout because curiosity pulls them forward.
- Primary metric: Completed orders per visitor
- Guardrail: Click-through to checkout
- Guardrail: Checkout abandonment rate
- Guardrail: Refund or complaint rate
- Who should test it: Sellers with a multi-step or customized order flow where a price reveal causes drop-off. Judge it on orders, not clicks, and skip it if your market expects prices up front or rules on price display apply.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-customize-step-hide-discount-reveal-in-cart/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.