# Product image under membership pricing table: over +100% sales

- Outcome: Won
- Page type: Checkout (Ecommerce)
- Elements: Product images & gallery, Subscriptions & subscribe-and-save
- Date shared: 2014-11
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/are-you-showcasing-your-product/
- Page: https://liftarchive.com/test/cf-confectionery-membership-pricing-product-image/

Adding a photo of chocolates and candies right below a membership pricing table more than doubled sales conversions. Conversion Fanatics ran this test for a confectionery store with a monthly treat membership. The post shares no sample size or test length.

## Result

**over +100% sales**

- Sales conversions: up over 100%, as reported by the agency.
- No sample size, duration or confidence level was shared, so the size of the lift is uncertain.

## Control

The membership sign-up page showed a pricing table with monthly, quarterly and yearly plans and no images of the product.

## Variant

An image of some of the chocolates and candies was placed right below the pricing table. Several different images were tried.

## Why it likely won (our reading)

- Shoppers choosing a plan could finally see what they would receive, which makes a recurring commitment feel more concrete.
- Treats are an emotional purchase, and a photo of the product may have added appeal that a plain table lacks.
- The image sat right where shoppers decide, next to the plans, rather than earlier in the site.

## Caveats

No sample size, duration or significance was given, and data is from 2014. The test was on the membership pricing and sign-up step, not a product page.

## How to run this test

- Hypothesis: If we add an image of the product below our subscription pricing table, then more visitors will sign up because they can see what they will get each month.
- Primary metric: Sales conversion rate on the pricing page
- Guardrail: Plan mix (monthly vs yearly)
- Guardrail: Page load time
- Who should test it: Subscription and membership businesses with a text-only pricing or plan page. It probably won't help if product images already appear on that page.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-confectionery-membership-pricing-product-image/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.