# Hiding bulk savings on quantity options: +25.1% conversions

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display
- Date shared: 2015-12
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/is-it-a-good-idea-to-display-per-unit-or-savings-details/
- Page: https://liftarchive.com/test/cf-bulk-product-remove-savings-display/

Removing the savings messages from quantity options lifted conversions by 25.1%. Conversion Fanatics ran this test for a seller of a tangible product bought in large quantities. A second version that showed the price per unit also beat the control, by 12.9%.

## Result

**+25.1% conversions**

- No-text version: conversions up 25.1% over the control.
- Per-unit price version: conversions up 12.9% over the control.
- Both versions beat the savings display, which suggests the savings text was holding sales back.

## Control

Quantity options that showed how much shoppers would save as their order size grew.

## Variant

Quantity options that showed only the quantity and price, with no savings or per-unit details. A third version showed the price per unit instead.

## Why it likely won (our reading)

- Savings messages on every option may have cluttered the choice and slowed shoppers down.
- Stressing savings can make the base price feel inflated, which may raise doubt.
- A plain list of quantities and prices is quick to compare, so shoppers could pick and move on.

## Caveats

No sample size, duration or confidence level was shared, and the product type was not named.

## How to run this test

- Hypothesis: If we remove savings text from quantity options and show only quantity and price, then more shoppers will buy because the choice is simpler to read.
- Primary metric: Conversion rate
- Guardrail: Average order value
- Guardrail: Share of orders at higher quantities
- Guardrail: Revenue per visitor
- Who should test it: Stores that sell in bulk or tiered quantities with savings badges on each tier. If your buyers are very price-led, like trade buyers comparing unit costs, savings or unit prices may still matter.

---

Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-bulk-product-remove-savings-display/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.