# 'Add To Cart' instead of 'Add To Bag': +81.4% purchases

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Add-to-cart & CTA buttons
- Date shared: 2015-06
- Test run by: [Conversion Fanatics](https://liftarchive.com/practitioners/conversion-fanatics/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://conversionfanatics.com/add-to-bag-vs-add-to-cart/
- Page: https://liftarchive.com/test/cf-add-to-cart-vs-add-to-bag-button/

Changing the product page button from 'Add To Bag' to 'Add To Cart' lifted purchases by 81.4%. Conversion Fanatics ran this test for an anonymized ecommerce store as part of a site redesign. The post says the test had not yet reached a final winner, so treat the number as early.

## Result

**+81.4% purchases**

- Purchases: up 81.4%. This was the main goal.
- Checkout page views: up 95.3%.
- Add to cart: up 22.4%.
- All figures are from a test still in progress, with no sample size given.

## Control

The add button on the redesigned site read 'Add To Bag'.

## Variant

The button read 'Add To Cart'. Nothing else on the page changed.

## Why it likely won (our reading)

- 'Cart' is the word most shoppers expect online, so it may have been clearer what the button did.
- 'Bag' is common on fashion sites, but shoppers on this store may not have linked it to buying.
- A lift this large from one word is unusual, and an early read on a small sample can overstate the effect.

## Caveats

The post says the test had not yet reached a final winner when written, and no sample size, duration or confidence level was shared. Data is from 2015.

## How to run this test

- Hypothesis: If we change our button text from 'Add To Bag' to 'Add To Cart', then more shoppers will add items and buy because 'cart' is the term they expect.
- Primary metric: Purchases (conversion rate)
- Guardrail: Add-to-cart rate
- Guardrail: Revenue per visitor
- Who should test it: Stores using 'bag', 'basket' or other less common wording on the add button. If your audience is used to 'bag', as on many fashion sites, the effect may be small or none.

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Credit: Conversion Fanatics ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cf-add-to-cart-vs-add-to-bag-button/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.