# Cerus Gear product page rebuild: +14.9% conversion

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Layout, fonts & visual design, Social proof, authority & press, Themes, page builders & page speed
- Test run by: [Vasta](https://liftarchive.com/practitioners/vasta/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://vasta.me/articles/14-9-conversion-jump-after-product-page-rebuild
- Page: https://liftarchive.com/test/cerus-gear-pdp-rebuild/

Rebuilding the Cerus Gear product page from the ground up lifted conversion 14.9% and revenue per visitor 14.5%. Vasta ran this test for the firearm accessories brand on its best-selling gun-cleaning mats. It was a full redesign, so the result can't be credited to one change.

## Result

**+14.9% conversion**

- Conversion rate: +14.9% at 95% confidence.
- Revenue per visitor: +14.5%.
- The agency estimates $4,216 more revenue per month.
- Sample size and duration were not shared.

## Control

A years-old product page with the story out of order, a weak mobile experience and little proof.

## Variant

A focused hero that answers why this mat, proof placed near the buying decision, story sections in the order shoppers ask questions, and faster loading.

## Why it likely won (our reading)

- A hero that answers why this product gives shoppers a reason to keep reading.
- Proof placed where hesitation peaks can reduce doubt right before the add to cart.
- Faster loading and a cleaner mobile layout lose fewer visitors before the page appears.

## Caveats

This was a bundled full-page redesign, so no single element can be credited. Sample size and duration were not shared.

## How to run this test

- Hypothesis: If we rebuild an old product page with a focused hero, proof near the buy button and a logical story order, then conversion will rise because shoppers get answers in the order they need them.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Page load time
- Guardrail: Mobile bounce rate
- Who should test it: Stores whose best-selling product page hasn't been redesigned in years. If your page is recent and already fast, smaller tests of single elements are a better next step.

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Credit: Vasta ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cerus-gear-pdp-rebuild/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.