# Cleaner mobile product cards with a stronger CTA: +9.51% add-to-cart

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Product cards & quick add, Add-to-cart & CTA buttons
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/cellbell-convertpolo-revenue/
- Page: https://liftarchive.com/test/cellbell-mobile-plp-card-layout-cta/

A cleaner mobile product card, with clearer information and a more prominent call to action, raised the add-to-cart rate on CellBell's listing pages by 9.51%. ConvertPolo, a VWO partner agency, ran this test for the office and gaming chair brand, and it was published as a VWO case study. The layout and CTA changes shipped together, so the result belongs to both.

## Result

**+9.51% add-to-cart**

- Add-to-cart rate: up 9.51% versus the original cards.
- Revenue and order effects for this test alone were not shared.
- Sample size, test length and confidence level were not shared.

## Control

Mobile listing cards had a weak visual hierarchy. Prices and badges were hard to spot, and the CTA was faint.

## Variant

Cards used a cleaner layout with better-ordered information and a more prominent CTA.

## Why it likely won (our reading)

- Shoppers were finding it hard to compare chairs. A clear order of name, price and badges makes scanning quicker.
- A CTA that stands out tells shoppers they can act from the listing page.
- Because layout and CTA changed together, the share of the lift from each is unknown.

## Caveats

The card layout and the CTA were changed together, so neither can take full credit. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we give mobile product cards a clear order of information and a more visible CTA, then more shoppers will add to cart because comparing and acting takes less effort.
- Primary metric: Add-to-cart rate from listing pages on mobile
- Guardrail: Orders per visitor
- Guardrail: Product page visits
- Guardrail: Cart abandonment rate
- Who should test it: Stores where shoppers compare many similar products on listing pages. It may matter less if your cards are already clean or most visitors arrive straight on product pages.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cellbell-mobile-plp-card-layout-cta/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.