# Several category tiles in mobile first fold: +15.71% collection visits

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Layout, fonts & visual design, Collection banners & headers
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/cellbell-convertpolo-revenue/
- Page: https://liftarchive.com/test/cellbell-mobile-homepage-multiple-category-tiles/

Showing several category tiles together in the first fold of CellBell's mobile homepage raised collection visits by 15.71% and add-to-cart rate by 9.85%. ConvertPolo, a VWO partner agency, ran this A/B test for the office and gaming chair brand, and it was published as a VWO case study.

## Result

**+15.71% collection visits**

- Collection visits: up 15.71%, so more visitors went on to browse a category.
- Add-to-cart rate: up 9.85%, so the extra browsing carried through to buying intent.
- Revenue for this test alone, sample size and confidence level were not shared.

## Control

The mobile homepage showed one category tile at a time in the first fold. Visitors had to scroll several times to see other categories.

## Variant

Several category tiles appeared together in the first fold, giving an overview of the range straight away.

## Why it likely won (our reading)

- Seeing the whole range at once lets visitors jump to the right category without scrolling.
- On a small screen, every scroll is a chance to leave. Fewer steps at the start keep people moving.
- CellBell sells several chair types, so a quick overview helps visitors find the one that fits them.

## Caveats

No sample size, duration or significance was shared. The add-to-cart lift is reported, but revenue for this test was not.

## How to run this test

- Hypothesis: If we show several category tiles together in the mobile homepage first fold, then more visitors will reach a collection because they can see the range without scrolling.
- Primary metric: Homepage-to-collection click-through rate on mobile
- Guardrail: Add-to-cart rate
- Guardrail: Revenue per visitor
- Guardrail: Homepage bounce rate
- Who should test it: Stores with several distinct product categories and a mobile homepage that shows one big tile or banner at a time. It matters less for single-product stores or sites where most traffic lands deep in the catalog.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cellbell-mobile-homepage-multiple-category-tiles/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.