# 'Made in the USA' above product title: +53% CR, inconclusive

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Trust badges & security seals, Bestseller badges & product labels
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/made-in-the-usa-icon-above-product-title/
- Page: https://liftarchive.com/test/cc-made-in-the-usa-icon-above-product-title/

Moving a flag icon and 'Made in the USA' text to sit right above the product title lifted conversion rate by 53.0%, but we treat the result as inconclusive. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. Only 1,408 visitors took part and the result did not reach significance, so the lift size is unreliable.

## Result

**+53% CR, inconclusive**

- Conversion rate: +53.0%, with a 97.0% signal probability, but not statistically significant. Inconclusive.
- Revenue per visitor: +75.3%, and orders +50.0%, on a very small base.
- Add-to-cart rate: +64.9% overall, yet it fell 14.7% on mobile, a mixed signal.
- Bounce rate: -8.2%.

## Control

The 'Made in the USA' callout sat lower on the product page.

## Variant

A small flag icon and the 'Made in the USA' text were moved directly above the product title.

## Why it likely came out this way (our reading)

- For shoppers who care where products are made, seeing the origin first answers a question before they scroll.
- Placing the claim next to the title makes it part of the product's identity, not a footnote.
- With so few visitors, a handful of orders can swing the numbers, so chance may explain much of the gap.

## Caveats

Very small sample: 1,408 visitors over 38 days. The agency called it a positive signal, not a win, and the mobile add-to-cart drop conflicts with the headline lift.

## How to run this test

- Hypothesis: If we place our 'Made in the USA' callout directly above the product title, then conversion rate will rise because shoppers see a trust signal without scrolling.
- Primary metric: Conversion rate
- Guardrail: Mobile add-to-cart rate
- Guardrail: Revenue per visitor
- Who should test it: Brands whose buyers value domestic manufacturing. If origin is not a reason people buy from you, moving it up is unlikely to matter. You need far more traffic than this test had to confirm a result.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-made-in-the-usa-icon-above-product-title/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.