# Gallery of finished custom hats on product pages: +6.3% conversions

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Product images & gallery, Benefit, problem, how-it-works & results sections
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/inspiration-gallery-on-custom-pdp/
- Page: https://liftarchive.com/test/cc-inspiration-gallery-on-custom-pdp/

Adding a gallery of 4 to 6 professional photos of past custom hats to customizable product pages showed a 6.3% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify hat store and published it in its A/B test library. We count it as inconclusive: after 43 days the variant had an 85.4% probability of beating the original, short of significance.

## Result

**+6.3% conversions**

- Conversion rate: +6.3%, with an 85.4% probability of beating the original. Not significant.
- Orders: +6.0%, and revenue per visitor: +8.3%.
- Bounce rate: -16.7%, and add-to-cart rate: +4.1%.
- On mobile, revenue per visitor fell 3.2% as order value dropped 8.4%, a negative result.

## Control

A custom hat product page with the customizer but no examples of finished designs.

## Variant

A gallery of 4 to 6 professional photos of past custom hats, placed below the customizer or before the reviews.

## Why it likely came out this way (our reading)

- Seeing finished hats helps shoppers picture what their own design could look like.
- Examples give ideas to shoppers who don't know where to start.
- Professional photos may also lift trust in the quality of the final product.

## Caveats

The test ran 43 days and did not reach significance. Sample size was not shared, and mobile revenue per visitor fell.

## How to run this test

- Hypothesis: If we show a gallery of finished custom products on our customizable product pages, then conversion rate will rise because shoppers can picture the result and feel less unsure.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor by device
- Guardrail: Average order value
- Who should test it: Stores selling personalized or made-to-order products where shoppers design something from scratch. It matters less for standard products that already look the same for everyone.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-inspiration-gallery-on-custom-pdp/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.