# Text input first in a mobile hat customizer: +2.8% conversion rate

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Variant, size & option selectors
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/input-first-mobile-customizer/
- Page: https://liftarchive.com/test/cc-input-first-mobile-customizer/

Moving the text input to the start of a mobile product customizer, with placeholder examples kept, showed a 2.8% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify hat store and published it in its A/B test library. We count it as inconclusive: across 21,984 visitors, the variant had only a 67.5% probability of beating the original.

## Result

**+2.8% conversion rate**

- Conversion rate: +2.8%, with a 67.5% probability of beating the original. Not significant.
- Add-to-cart rate: -0.6%, flat. This was the metric the hypothesis targeted.
- Revenue per visitor: +12.0%, but this leans on a small desktop sample.
- On mobile, conversion rate rose 4.5% and bounce rate fell 9.1%.

## Control

A mobile customizer where the text input came later in the flow, after other options.

## Variant

The text input came first, with placeholder examples showing shoppers what to type. This combined two patterns from earlier customizer tests.

## Why it likely came out this way (our reading)

- Starting with the personal text may make the product feel like it's taking shape right away.
- Placeholder examples take the guesswork out of what to enter.
- Add-to-cart didn't move, so the customizer flow may not have been the main barrier.

## Caveats

The result did not reach significance, and the revenue per visitor gain relies on a small desktop sample. Test duration was not shared.

## How to run this test

- Hypothesis: If we put the text input first in our mobile customizer and show placeholder examples, then add-to-cart rate will rise because shoppers start personalizing right away and know what to enter.
- Primary metric: Add-to-cart rate on mobile
- Guardrail: Conversion rate
- Guardrail: Revenue per visitor
- Who should test it: Stores selling personalized products with a multi-step customizer. If text is optional or rarely used, leading with it may slow shoppers down.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-input-first-mobile-customizer/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.