# Visual collection links in the mobile menu: +3.4% conversion rate

- Outcome: Flat / inconclusive
- Page type: Navigation & menu (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/improved-mobile-conversion-rate/
- Page: https://liftarchive.com/test/cc-improved-mobile-conversion-rate/

Redesigning a text-heavy mobile menu to show collections visually showed a 3.4% rise in conversion rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: across 59,431 visitors over 22 days, the new menu had an 80.9% probability of beating the original.

## Result

**+3.4% conversion rate**

- Conversion rate: +3.4%, with an 80.9% probability of beating the original. Not statistically significant.
- Revenue per visitor: +3.4%, in step with conversion rate.
- Orders: +1.8%.
- Nearly all visitors were on mobile, so the result speaks to mobile shoppers only.

## Control

A text-heavy mobile menu that was hard to scan at a glance.

## Variant

A mobile menu that showed the store's collections visually, so categories were easier to spot and open.

## Why it likely came out this way (our reading)

- Images are faster to scan than a list of words on a small screen.
- Easier access to collections may have helped shoppers reach products sooner.
- The lift is small, so chance may account for part of it.

## Caveats

The result did not reach significance, and nearly all traffic was mobile.

## How to run this test

- Hypothesis: If we show collections as visual links in the mobile menu, then mobile conversion rate will rise because shoppers find the right category faster.
- Primary metric: Mobile conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Menu click-through rate
- Who should test it: Mobile-heavy stores with several distinct collections. If you sell only a few products, a visual menu adds little.

---

Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-improved-mobile-conversion-rate/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.