# Lifestyle category slider on the homepage: +2.3% clicks, sales flat

- Outcome: Flat / inconclusive
- Page type: Homepage (Ecommerce)
- Elements: Navigation & mega menus, Layout, fonts & visual design
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/homepage-category-slider-with-lifestyle-images/
- Page: https://liftarchive.com/test/cc-homepage-category-slider-with-lifestyle-images/

Adding a slider of large lifestyle category tiles under the homepage hero raised click-through rate by 2.3%, but conversion rate moved -1.2%, so sales showed no clear change. Clean Commit ran this test for an anonymized Shopify apparel store and published it in its A/B test library. Revenue per visitor rose 11.0%, but that came mostly from desktop and may be noise.

## Result

**+2.3% clicks, sales flat**

- Click-through rate: +2.3%, with a 99.9% probability of beating the original. This was the metric the test targeted.
- Conversion rate: -1.2%, flat. The extra clicks did not turn into more orders.
- Revenue per visitor: +11.0% on a 10.4% rise in average order value, mostly from desktop and possibly noise.
- Bounce rate: -12.2%. Add-to-cart rate: -0.2%, flat.

## Control

The homepage had no category tiles under the hero.

## Variant

A horizontal slider of large lifestyle tiles for the main categories, such as men's, women's and kids, sat under the hero. Each tile had a category name and a "Shop" button, with a hover effect on desktop.

## Why it likely came out this way (our reading)

- Big category tiles give visitors an obvious next click, which explains the higher click-through and lower bounce rate.
- Clicking into a category is not the same as choosing a product, so the extra clicks did not lift orders.
- Visitors who already knew what they wanted could likely find it through the menu anyway.

## Caveats

Sales showed no clear change, and the revenue swing may be noise. Sample size and duration were not shared.

## How to run this test

- Hypothesis: If we add large lifestyle category tiles under the homepage hero, then more visitors will click into collections because the main categories are easier to spot.
- Primary metric: Conversion rate
- Guardrail: Click-through rate
- Guardrail: Revenue per visitor
- Who should test it: Apparel and lifestyle stores with a few clear top-level categories. Do not expect a sales lift from extra clicks alone; judge it on orders.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-homepage-category-slider-with-lifestyle-images/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.