# Hiding other collection links on collection pages: +2.4% conversion

- Outcome: Flat / inconclusive
- Page type: Collection page (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/hiding-collection-links/
- Page: https://liftarchive.com/test/cc-hiding-collection-links/

Hiding links to other collections on collection pages showed a 2.4% higher conversion rate and 5.6% more revenue per visitor, but the result was not significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive: the variant had a 70.5% probability of beating the original after 15 days.

## Result

**+2.4% conversion**

- Conversion rate: +2.4%, with a 70.5% probability of beating the original. Not significant.
- Revenue per visitor: +5.6%, orders: +1.9%, and average order value: +3.2%.
- Mobile gained most, with revenue per visitor up 9.4%.
- Desktop revenue per visitor was flat at -0.1%.

## Control

Collection pages showed links to the store's other collections alongside the products.

## Variant

The links to other collections were hidden, so shoppers saw only the products in the collection they had chosen.

## Why it likely came out this way (our reading)

- Fewer links means fewer ways to wander off. Shoppers who stay on one collection may get to a product faster.
- On mobile, collection links can push products further down the screen. Removing them puts products first, which fits the mobile gain.
- On desktop there is more room, so the links may never have got in the way.

## Caveats

Ran 15 days without reaching significance; Clean Commit labeled it a positive signal. The visitor count was not shared.

## How to run this test

- Hypothesis: If we hide links to other collections on collection pages, then more shoppers will add to cart and buy because they stay focused on the products in front of them.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Products viewed per session
- Guardrail: Exit rate on collection pages
- Who should test it: Stores with lots of mobile traffic where collection links sit above or among the products. Stores whose shoppers often browse across categories may lose more than they gain.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-hiding-collection-links/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.