# Badges on product cards: +19% click-through, not significant

- Outcome: Flat / inconclusive
- Page type: Homepage (Ecommerce)
- Elements: Bestseller badges & product labels, Product cards & quick add
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/enhanced-product-discovery-with-badges/
- Page: https://liftarchive.com/test/cc-enhanced-product-discovery-with-badges/

Adding badges such as 'FDA Approved', 'Best Seller' and 'New' to homepage product cards came with a 19.0% rise in click-through rate and a 28.3% rise in add-to-cart rate. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. The agency called it a positive signal rather than a significant win, and shared no conversion or revenue figures, so we treat it as inconclusive.

## Result

**+19% click-through, not significant**

- Click-through rate: +19.0%, not statistically significant.
- Add-to-cart rate: +28.3%, and cart adds: +16.0%.
- Total clicks: +7.6%, while the variant had 9.6% fewer visitors than the original.
- No conversion rate or revenue figures were shared, so the effect on sales is unknown.

## Control

Product cards on the homepage showed the product without any attribute badges.

## Variant

Product cards showed badges such as 'FDA Approved', 'Best Seller' and 'New', with several badges on one card where they applied.

## Why it likely came out this way (our reading)

- Badges give shoppers a quick reason to pick one product over another in a grid.
- A certification badge like 'FDA Approved' can reduce doubt about a health-related product.
- 'Best Seller' borrows trust from other buyers, and 'New' draws repeat visitors to fresh items.

## Caveats

The result was not statistically significant, and the sample size and duration were not shared. The page reports engagement only, with no conversion or revenue data.

## How to run this test

- Hypothesis: If we add relevant badges like 'Best Seller' and 'New' to product cards, then click-through rate will rise because shoppers get quick cues about which products are popular or trusted.
- Primary metric: Conversion rate
- Guardrail: Click-through rate from product cards
- Guardrail: Revenue per visitor
- Who should test it: Stores with large product grids where items look alike, especially if they hold real certifications. If every card gets a badge, the badges stop standing out.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-enhanced-product-discovery-with-badges/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.