# 'New' and 'Best Seller' badges on main product image: flat result

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Bestseller badges & product labels, Product images & gallery
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/display-product-badges-on-main-image/
- Page: https://liftarchive.com/test/cc-display-product-badges-on-main-image/

Adding "New" and "Best Seller" badges to the main product page image left conversion rate flat at -0.5%. Clean Commit ran this test for a Shopify store and published it in its A/B test library. Over 20,113 visitors in 8 days, the variant had a 46.9% chance of beating the original.

## Result

**flat result**

- Conversion rate: -0.5%, with a 46.9% probability of beating the original. Flat.
- Revenue per visitor: -9.1%, as average order value fell 8.0%. The source calls this within normal variation for an 8-day test.
- Add-to-cart rate fell 2.4% while click-through rate rose 3.3%.
- Desktop conversion rate rose 8.2% and mobile fell 3.8%, so the device effects pulled in opposite directions.

## Control

The main product image on product pages showed no badges.

## Variant

Badges such as "New" and "Best Seller" sat over the main product image, in the same style used on collection page cards. The change ran on mobile and desktop.

## Why it likely came out this way (our reading)

- Shoppers had likely seen the same badge on the collection card, so repeating it on the product page told them nothing new.
- By the time someone is on a product page, they are weighing price, fit and reviews more than a label.
- A badge over the image can cover part of the product, which may slightly hurt the main visual.

## Caveats

The test ran only 8 days, which may not cover a full weekly buying cycle. Revenue swings are within normal variation.

## How to run this test

- Hypothesis: If we show 'New' and 'Best Seller' badges on the main product image, then conversion rate will rise because shoppers see popularity and newness cues at the point of decision.
- Primary metric: Conversion rate
- Guardrail: Add-to-cart rate
- Guardrail: Revenue per visitor
- Who should test it: Stores where many shoppers land straight on product pages from ads or search and never see collection badges. It probably won't help if badges already appear on the cards shoppers click through from.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-display-product-badges-on-main-image/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.