# Best sellers below the homepage hero: +16.9% conversion (inconclusive)

- Outcome: Flat / inconclusive
- Page type: Homepage (Ecommerce)
- Elements: Product cards & quick add, Layout, fonts & visual design
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/best-sellers-module-added-below-hero/
- Page: https://liftarchive.com/test/cc-best-sellers-module-added-below-hero/

Placing a best sellers module directly below the homepage hero raised conversion rate by 16.9% and revenue per visitor by 11.6%, but the result was not statistically significant. Clean Commit ran this test for an anonymized Shopify store and published it in its A/B test library. We count it as inconclusive, though it is a strong signal worth retesting.

## Result

**+16.9% conversion (inconclusive)**

- Conversion rate: +16.9%, with an 89.8% probability of beating the original. Not significant.
- Revenue per visitor: +11.6%, and orders: +15.0%.
- Add-to-cart rate: +10.3%, so earlier exposure to top products led to more adds.
- Desktop average order value fell 15.1%, leaving desktop revenue per visitor flat (-0.6%).

## Control

The homepage showed its category modules in their original order.

## Variant

A best sellers module sat directly below the hero, and the remaining category modules were reordered by performance, highest first. The order was the same on desktop and mobile.

## Why it likely came out this way (our reading)

- Many visitors never scroll far, so moving proven products up means more of them see what sells best.
- Best sellers act as social proof: popular products feel like a safer choice.
- Ordering modules by performance puts the strongest offers where attention is highest.

## Caveats

Run on 14,413 visitors without reaching significance; duration was not shared. The gain did not hold on desktop revenue, where order value fell.

## How to run this test

- Hypothesis: If we show best sellers directly below the homepage hero, then more visitors will buy because they see the most popular products before they leave.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Homepage bounce rate
- Who should test it: Stores with a clear set of top sellers and a homepage that buries products below other content. If most of your traffic lands on product pages, or your range is very small, expect less impact.

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Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-best-sellers-module-added-below-hero/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.