# 'Easy Returns' link on product pages: no clear change (-1.4%)

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Money-back guarantee & returns, Trust badges & security seals
- Test run by: [Clean Commit](https://liftarchive.com/practitioners/clean-commit/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://cleancommit.io/ab-tests/adding-return-policy-link-on-product-pages/
- Page: https://liftarchive.com/test/cc-adding-return-policy-link-on-product-pages/

Adding a small 'Easy Returns' link near the add-to-cart area made no clear difference: conversion rate moved -1.4%, and revenue per visitor fell 6.8%. Clean Commit ran this test on product pages for an anonymized Shopify store and published it in its A/B test library. The test was short and the variant had only a 39.5% chance of beating the original, so the result is inconclusive.

## Result

**no clear change (-1.4%)**

- Conversion rate: -1.4%, with a 39.5% probability that the variant is better. Flat: no clear difference.
- Revenue per visitor: -6.8%, with orders down 3.8% and average order value down 4.8%.
- Add-to-cart rate: +1.0%, also too small to call.
- Devices split: mobile conversion rose 2.2% while desktop fell 8.7%.

## Control

The product page had no returns link near the add-to-cart area.

## Variant

A small 'Easy Returns' link sat near the add-to-cart section or in the product details. It led to the return policy page and matched the page's styling.

## Why it likely came out this way (our reading)

- Shoppers who care about returns may already know where to find the policy, so the link told them little new.
- A plain text link is easy to miss, so many shoppers may not have noticed it.
- Mentioning returns right before purchase could remind some shoppers of the risk of a bad fit or wrong choice.
- Eight days is too short to pick up a small effect either way.

## Caveats

The test ran only 8 days on 19,974 visitors and showed no clear difference. Desktop and mobile moved in opposite directions.

## How to run this test

- Hypothesis: If we show a clear returns link next to add-to-cart, then more shoppers will buy because knowing they can return the item lowers the risk.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Return rate
- Guardrail: Desktop conversion rate
- Who should test it: Stores where returns are a real worry, such as apparel or footwear, and whose policy is generous. If your policy is standard or strict, highlighting it is less likely to help. Run it for at least two full weeks.

---

Credit: Clean Commit ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/cc-adding-return-policy-link-on-product-pages/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.