# Free-text property search replaced by two drop-downs: +57.25% leads

- Outcome: Won
- Page type: Homepage (Lead-gen)
- Elements: Search box, Form fields
- Test run by: [Supersonic](https://liftarchive.com/practitioners/supersonic/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/casa-mineira/
- Page: https://liftarchive.com/test/casa-mineira-dropdown-property-search/

Replacing a free-text property search box with two drop-down menus, for apartment type and location, raised lead form submissions by 57.25% for the Brazilian real estate agency Casa Mineira. The Brazilian agency Supersonic ran the test, published as a VWO case study. It was a split URL test with about 7,500 visitors.

## Result

**+57.25% leads**

- Lead form submissions (emails collected): +57.25% over the original homepage.
- Visitor surveys had shown people wanted a quick, easy search. The drop-downs answered that directly.

## Control

A minimal homepage where the headline pointed visitors to a single free-text box to search for a property in Belo Horizonte.

## Variant

The free-text box was replaced with two drop-down menus: one for apartment type and one for location. Visitors could pick more than one of each.

## Why it likely won (our reading)

- Drop-downs give a clear path. Visitors pick from a list instead of working out what to type.
- Fixed choices remove typos and vague searches that can return no matches.
- Since the agency works in one city, a short list could cover all the main areas.
- Choosing several types and locations at once made it clearer how to search widely, which may have led to better matches and more leads.

## Caveats

About 7,500 visitors took part; duration and confidence were not shared. The test is from an older VWO case study.

## How to run this test

- Hypothesis: If we replace our free-text search with drop-downs for the main options, then more visitors will search and leave their details, because choosing is easier than typing.
- Primary metric: Lead form submissions
- Guardrail: Searches started
- Guardrail: Searches with no results
- Guardrail: Lead quality (contact rate)
- Who should test it: Lead-gen sites with a small, known set of search options, like local real estate or service areas. Free text may be better if you cover many locations or products.

---

Credit: Supersonic ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/casa-mineira-dropdown-property-search/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.