# Press logos moved higher for new visitors: +6.4% conversion rate

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Social proof, authority & press
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/canopy
- Page: https://liftarchive.com/test/canopy-new-visitor-homepage-press-logos/

Moving press and retailer logos from the bottom of the homepage to higher up lifted conversion rate by 6.4% among new visitors. Visually ran this test for Canopy, a humidifier brand, and published it as a Visually case study.

## Result

**+6.4% conversion rate**

- Conversion rate: +6.4% among new visitors.
- No sample size, duration or revenue figures were shared.

## Control

Press and retailer logos sat at the bottom of the homepage, where many visitors never reached them.

## Variant

For new visitors, the same logos moved higher up the homepage.

## Why it likely won (our reading)

- New visitors don't know the brand yet. Seeing known press and retailers early builds trust fast.
- Retailer logos suggest the product has passed other stores' checks.
- Logos at the bottom of the page get seen by few people. Moving them up means more visitors see the proof.

## Caveats

This is vendor marketing, and sample size and significance were not shared. Only new visitors were in the test.

## How to run this test

- Hypothesis: If we move press and retailer logos higher on the homepage for new visitors, then more will buy because they see trusted names before they decide to leave.
- Primary metric: Conversion rate for new visitors
- Guardrail: Homepage bounce rate
- Guardrail: Clicks on hero call to action
- Guardrail: Revenue per session
- Who should test it: Younger brands with real press coverage or retail partners. It won't help if the logos are little known to your audience.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/canopy-new-visitor-homepage-press-logos/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.