# Swapping the cart upsell tool: +6.2% AOV, no conversion drop

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/canopy
- Page: https://liftarchive.com/test/canopy-cart-upsell-tool-swap/

Replacing an existing third-party cart upsell widget with Visually's own upsell lifted average order value by 6.2% and revenue per session by 9.2%, with no drop in conversion. Visually ran this test for Canopy, a humidifier brand, and published it as a Visually case study. The vendor was testing its own tool against a competitor's, so read the result with that in mind.

## Result

**+6.2% AOV, no conversion drop**

- Average order value: +6.2%.
- Revenue per session: +9.2%.
- Conversion rate: no drop reported, so the upsell added value without putting buyers off.

## Control

The cart used Canopy's existing third-party upsell widget.

## Variant

The cart used Visually's own upsell feature instead. The case study doesn't say how the products or layout differed.

## Why it likely won (our reading)

- A different tool may pick better products to suggest, or show them in a cleaner way. The source doesn't say which.
- Cart upsells for devices like humidifiers often pair well with refills or accessories, which lifts order size.
- The vendor ran the test on its own product, so there is a reason to present it in a good light.

## Caveats

The vendor tested its own tool against a competitor's, and sample size and significance were not shared. What actually changed in the upsell is not described.

## How to run this test

- Hypothesis: If we change how the cart upsell picks and shows products, then average order value will rise because shoppers see add-ons that fit what they are buying.
- Primary metric: Average order value
- Guardrail: Conversion rate
- Guardrail: Cart abandonment rate
- Guardrail: Revenue per session
- Who should test it: Stores with natural add-ons such as refills, filters or accessories. Before switching tools, run your own split test, since vendor-run comparisons are not neutral.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/canopy-cart-upsell-tool-swap/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.