# Yearly price 50% higher: -19% conversions, +25% proceeds per user

- Outcome: Won
- Page type: Paywall (App)
- Elements: Pricing
- Date shared: 2026-04
- Test run by: [BuyBye](https://liftarchive.com/practitioners/buybye/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://superwall.com/case-studies/buybye
- Page: https://liftarchive.com/test/buybye-50pct-higher-yearly-price/

Raising the yearly price by 50% cut conversions by 19% but lifted proceeds per user by 25%. BuyBye, a spending-limit and savings app, ran this A/B test on its paywall, and the result was published as a Superwall case study.

## Result

**-19% conversions; +25% proceeds per user**

- Conversions fell 19%. This is a negative result on its own.
- Proceeds per user rose 25%, so the higher price more than made up for fewer buyers.
- Actual prices, sample size and test length were not shared.

## Control

The paywall showed the original yearly price with a trial.

## Variant

The same paywall design showed a yearly price 50% higher, still with a trial. Price was the only change.

## Why it likely won (our reading)

- The original price was likely too low, so most users were not price-sensitive at that level.
- A yearly plan for saving money can pay for itself, which makes a higher price easy to justify.
- When price rises 50% and conversions fall less than a third, revenue per user goes up.

## Caveats

Published by Superwall, which sells the testing tool BuyBye used, so it may lean positive. Sample size, duration and long-term renewal effects were not shared.

## How to run this test

- Hypothesis: If we raise the yearly price by 50%, then proceeds per user will rise because the drop in conversions will be smaller than the price gain.
- Primary metric: Proceeds per user
- Guardrail: Trial start rate
- Guardrail: Trial-to-paid
- Guardrail: Refund rate
- Who should test it: Apps that suspect they are underpriced and have steady paywall traffic to measure revenue per user. It is risky for apps that rely on volume, such as those with ad revenue or network effects.

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Credit: BuyBye ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/buybye-50pct-higher-yearly-price/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.