# Timed free-quote popup on blog posts: +72% relevant blog leads

- Outcome: Won
- Page type: Other (Lead-gen)
- Elements: Popup, Lead form
- Date shared: 2018-03
- Test run by: [Broomberg](https://liftarchive.com/practitioners/broomberg/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://unbounce.com/customer-case-study/broomberg/
- Page: https://liftarchive.com/test/broomberg-blog-timed-popup-quote-offer/

Broomberg added a popup offering a free consultation and quote to its blog posts, and relevant blog leads rose 72%. Broomberg's own marketing team ran it with Unbounce popups, and it was published as an Unbounce customer story. This is a before-and-after comparison of two-month periods, not a split test.

## Result

**+72% relevant blog leads**

- Relevant blog leads: +72% in September and October 2017 versus July and August 2017, before popups were used.
- From October to December 2017, popup leads made up 27% of painting leads and 23% of flooring leads.
- A scroll-triggered version was tried first and dropped, because readers scrolled up and down the page.

## Control

Blog posts about painting and floor restoration had a contact form embedded in the article text. Few readers noticed or used it.

## Variant

A popup appeared after 100 seconds offering a free consultation and quote. It had a single phone number field and a photo of the salesperson who would do the site visit.

## Why it likely won (our reading)

- Readers were focused on the article, and an inline form was easy to miss. A popup is hard to overlook.
- The 100-second timer was set just under the average 2 minutes on page, catching readers before they left without breaking their reading too early.
- Asking only for a phone number keeps the effort tiny, which suits a mostly mobile audience (87% of blog traffic).
- A named salesperson's photo makes a home visit feel more personal and less like a sales pitch.

## Caveats

This compares two-month periods before and after the change, not a split test, so seasonality and traffic shifts are not controlled. The popup also changed the offer framing and form length at the same time.

## How to run this test

- Hypothesis: If we show a one-field free-quote popup to blog readers shortly before their average time on page runs out, then more readers will become leads because the offer is visible at the moment they are most engaged.
- Primary metric: Qualified leads from blog traffic
- Guardrail: Blog bounce rate
- Guardrail: Lead-to-booked-visit rate
- Guardrail: Organic rankings for the posts
- Who should test it: Local service businesses that get organic traffic to how-to or research content. It fits less well if readers arrive ready to buy on service pages, or if most of your traffic is short visits.

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Credit: Broomberg ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/broomberg-blog-timed-popup-quote-offer/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.