# Limited-time free shipping bar over $250: +20% revenue

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Announcement bars, Free shipping thresholds & shipping price, Sales, urgency & limited-time offers
- Test run by: [Brave One](https://liftarchive.com/practitioners/brave-one/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.convert.com/case-studies/brave-one/
- Page: https://liftarchive.com/test/brave-one-free-shipping-promo-bar-glassware/

A promotional bar offering free shipping for a limited time on orders over $250 lifted revenue by 20%, about $16,000 extra during the test. Brave One ran this A/B test for a luxury handmade glass brand, and it was published as a Convert case study. Brave One said the extra sales more than covered the added shipping costs.

## Result

**+20% revenue**

- Revenue: +20%, about $16,000 more than the control during the test.
- Confidence: 99.26%.
- Brave One reported that the gain outweighed the cost of free shipping, though margin figures were not shared.

## Control

The site with no free shipping promotion.

## Variant

A promotional bar at the top of the site offering free shipping on orders over $250, for a limited time.

## Why it likely won (our reading)

- Shoppers dislike paying for shipping, and a free offer removes a reason to hesitate at checkout.
- The $250 threshold suited high-priced glassware, so many orders already qualified or came close.
- The time limit gave visitors a reason to buy now instead of later.

## Caveats

The test ran for 15 days with about 25,000 visitors per version. Profit figures were not shared, so check the margin effect on your own numbers.

## How to run this test

- Hypothesis: If we offer free shipping above a threshold in a bar at the top of the site, then revenue will rise because shoppers are no longer put off by shipping costs.
- Primary metric: Revenue per visitor
- Guardrail: Gross margin after shipping costs
- Guardrail: Average order value
- Guardrail: Conversion rate
- Who should test it: Stores with high-value products and shipping costs they can absorb above a threshold. If your margins are thin or shipping is heavy and costly, the extra orders may not cover it.

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Credit: Brave One ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/brave-one-free-shipping-promo-bar-glassware/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.