# Product recs slider for returning visitors: +8.9% conversion rate

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Upsells & cross-sells, Product cards & quick add
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/branch
- Page: https://liftarchive.com/test/branch-returning-visitor-homepage-recs-slider/

Adding a five-product recommendation slider to the homepage for returning visitors lifted conversion rate by 8.9% and revenue per session by 21.2%. Visually ran this test for Branch Furniture, an office furniture brand, and published it as a Visually case study. Only visitors who had been on the site in the last 60 days saw the slider.

## Result

**+8.9% conversion rate**

- Conversion rate: +8.9% for returning visitors.
- Revenue per session: +21.2%. Revenue grew faster than conversion, which suggests bigger orders too.
- The test was called within a few days, so treat the size of the lift with care.

## Control

Returning visitors saw the standard homepage, the same one every visitor gets.

## Variant

Visitors from the last 60 days saw a slider with five recommended products on the homepage.

## Why it likely won (our reading)

- Returning visitors often come back for something they already looked at. A slider puts it one click away.
- Furniture is a considered purchase. People return several times before buying, so a shortcut back to products helps.
- Showing products on the homepage skips the browse step for people who already know the range.

## Caveats

The test was called within a few days, and sample size and significance were not shared. This is vendor marketing.

## How to run this test

- Hypothesis: If we show returning visitors a homepage slider of recommended products, then more of them will buy because they can get back to products they care about faster.
- Primary metric: Conversion rate for returning visitors
- Guardrail: Revenue per session
- Guardrail: Homepage bounce rate
- Guardrail: Clicks on main navigation
- Who should test it: Stores with long consideration cycles and many repeat visits before purchase. It probably won't matter much for low-price impulse stores, or where few visitors return.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/branch-returning-visitor-homepage-recs-slider/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.